Can Branding Improve School Lunches?

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Can branding improve school lunches?

As school food services outsource more and more of their food preparation, the processed products they offer to school children are increasingly branded. There is a legitimate concern that branding will make the more indulgent foods even more attractive. Conversely, a promising question is: could branding more dramatically improve the attractiveness of healthier foods? Brands, characters, and i...

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ژورنال

عنوان ژورنال: Archives of Pediatrics & Adolescent Medicine

سال: 2012

ISSN: 1072-4710

DOI: 10.1001/archpediatrics.2012.999